Style
Designer trunk shows, sample sales, and masterclasses with names you know.
Alissa's words (verbatim)
Hers, lightly edited
Facts from her records
Utility label
Placeholder — she's sending it
Mercer Island · Seattle · Bellevue · The Eastside
An evening, elevated.
For women of the Eastside
A curated lifestyle community creating elevated, in-person experiences for women navigating this season of life with confidence and curiosity.
STYLE
The Style Collective
Consider this your reason to leave the house
The Style Collective · Mercer Island & the Eastside
STYLISH.
Joyful.
CURIOUS.
Welcoming.
Mercer Island · Seattle · The Eastside
01 — What we're about
- StyleTrunk shows, masterclasses, and names you know — Veronica Beard, Trish McEvoy, Jo Malone London.
- WellnessSelf-care soirées and honest conversations about what actually works.
- EducationExpert-led sessions, from certified mahjong instruction to evidence-based health.
- CommunityThe real point. Everything else is the excuse to be in the room.
What we're about
Every gathering is built on four things — and the fourth is the real point.
No. 01
No. 02
Wellness
Self-care soirées, curated treatments, and candid talk about what works.
No. 03
Education
Expert-led sessions — mahjong instruction to evidence-based longevity.
No. 04
Community
Women of the Eastside, gathering well and often. This is the point.
"Style is just the beginning. The community is the real point."
The Style Collective
Start here
Three ways in.
Our signature series
Mahjong Mondays
- 101New to the game — the tiles, the walls, your first hand
- 102Deepen your play — patterns, winning hands, strategy
- 103Advanced sessions for seasoned players
- The LeagueWhere the regulars land — and the group chat begins
Our signature series
Save me a seat
First tile to league night.
101
Learn
The tiles, the walls, and your first hand — no experience needed.
102
Play
Patterns, winning hands, and strategy with a certified instructor.
103
Compete
Advanced sessions for seasoned players who mean business.
04
Belong
The League — where the regulars land and the group chat begins.
0
Women on the list
0
Experience formats
0
Mondays of mahjong a year
0
Women on the list
0
Experience formats
0
Mondays of mahjong
Scenes from the collective.
Veronica Beard · Self-Care Soirée · Jo Malone London · Trish McEvoy
Scenes from the collective.
— Sophia Lane
From the desk of our editor-in-chief
— Sophia
Sophia Lane is our editor-in-chief — the friend who has already done the homework. We may never see Sophia, but we always know when she has been there.
✦
Kind words
Assembled from discovery notes — Alissa's full quote list drops in here
From the community.
"
Always blown away.
Brand partners, every event
"
The details. The people. The room.
Attendee feedback
"
We're all still friends — we meet, we do retreats.
Mahjong League
"Always blown away."
Our brand partners, every event
From discovery notes — Alissa's full quote list drops in here
In good company
Partner with us
Veronica BeardFireside chat
Jo Malone LondonPampering evening
Trish McEvoyMakeup masterclass
Teal HealthThe Annual
BURUWhere it all began
- Veronica Beard Fireside chat
- Jo Malone London Pampering evening
- Trish McEvoy Makeup masterclass
- Teal Health The Annual
- BURU Where it all began
A.
Alissa's welcome note lands here, in her own words — her bio is one of the discovery follow-ups. The layout is what's being chosen.
— Alissa, Founder
Alissa's portrait
lands here
lands here
The founder
Meet Alissa.
Alissa's bio lands here, in her own words — it's one of the discovery follow-ups. The layout is what's being chosen.
— Alissa, Founder
Hello,
I'm Alissa.
I'm Alissa.
It started in her backyard, with BURU.
Alissa's story lands here, in her own words — her bio is one of the discovery follow-ups. The layout is what's being chosen.
Alissa's portrait
lands here
lands here
Join the Collective
Or write to us — hello@the-stylecollective.com
Join the Collective
How it works
We did the homework. You just have to show up.
01
Join the list
Hear about each gathering before it opens.
02
Pick your evening
Soirées, masterclasses, pampering, workshops, trunk shows.
03
Show up
Bring a friend, or come meet one.
The newsletter
A note from Sophia.
She edits the noise. She finds the good stuff. Then she calls a friend.
- "The dinner you almost declined" What Sophia instigates
- "The appointment you've been putting off" What Sophia instigates
- "The class you didn't think you were creative enough to take" What Sophia instigates
